Automotive Pro & Dealership Expert 

With over 20 years in the fast lane of the automotive world, Chale Moreno has turned career development and dealership growth into an art form. From the sales floor to the finance office, he's spent years crafting custom strategies that boost performance and build powerhouse teams. 

Chale rolls up his sleeves and works side-by-side with Finance Managers, helping them fine-tune their presentations and crush their goals. Before that, he was the Regional Finance Executive for the country’s fastest-growing book of business—no big deal. 

Having worn many hats—Sales Consultant, Finance Director, General Sales Manager—Chale knows the inner workings of a dealership like the back of his hand. His approach? Tailored gameplans, clear benchmarks, and measurable results. 

A proud Tarleton State University grad, Chale lives in Weatherford, Texas with his family. When he's not driving dealership success, you'll find him cheering on his kids at their games, exploring new places, or sneaking in a round of golf.